Bold Thinking is your library of sales insights, strategies, and real-world lessons for founders, leaders, and business development teams in clinical research.
Here, you’ll find full blog posts that challenge conventional thinking and give you practical tools to win more studies, build lasting partnerships, and scale revenue.
Be Bold: A Call to Stand Out, Stand Tall, and Shape the Future
Safe gets you remembered for a moment. Bold makes you unforgettable. In clinical research, the future belongs to leaders and companies willing to Be Bold — to stand out, persevere, and shape what’s next.
When Your Site Becomes Invisible: The Hidden Cost of Brokers and SMOs in Clinical Research
SMOs and brokers promise growth, but sites often lose identity and control. Learn how to evaluate partnerships and build lasting sponsor relationships.
Why Outsourced Lead Gen Services Almost Always Fail in Clinical Research
Outsourced lead gen promises meetings, not results. In clinical research, sponsors award studies to sites they know and trust — not to cold callers throwing junk leads over the fence.
Why Sales Books Won’t Make You a Great Clinical Research BDR (And What Will)
From books to results: how clinical research BDRs can turn theory into real sales outcomes.