Bold Thinking is your library of sales insights, strategies, and real-world lessons for founders, leaders, and business development teams in clinical research.
Here, you’ll find full blog posts that challenge conventional thinking and give you practical tools to win more studies, build lasting partnerships, and scale revenue.
You Can’t Hold BD Accountable for Revenue Without Investing in Relationships
Business development leaders are often measured on revenue but judged on relationships — a mismatch that creates frustration on both sides of the table. In this piece, I explore why dashboards should measure relationship health, not just deal size, and how bold leadership turns metrics into momentum.