My Story

I’m Sergio Armani, Founder and CEO of ACG-Clinical, a consulting firm that helps emerging clinical research technology and service companies accelerate growth through strategic sales leadership.

After more than a decade in research technology and commercialization, I founded ACG-Clinical to bridge the gap between the innovative solutions being developed across our industry and the sites, sponsors, and CROs that need them most. I’ve seen talented teams struggle to gain market traction—not because their products lacked value, but because they lacked the structure, strategy, and sales discipline needed to thrive in the clinical research ecosystem.

I work primarily with startups and small, emerging companies navigating the complexities of growth in clinical research. My approach blends strategic commercial planning with operational rigor, helping organizations build sustainable sales engines that drive predictable, scalable growth. Whether I’m serving as a fractional Chief Commercial Officer (CCO), providing focused strategic guidance, or offering training and mentorship to sales leaders and business development directors, my goal is always the same: to help teams build repeatable sales processes that deliver results.

What Drives My Work

I’m passionate about the clinical research industry because I’ve seen how strong commercialization and leadership can bring innovative therapies and technologies to patients faster.

Having worked across the ecosystem—from technology platforms to site networks to sponsor-facing organizations—I understand what drives purchasing decisions, what slows adoption, and how to align commercial strategy with operational realities. I believe growth happens when strategy is clear, execution is disciplined, and collaboration is consistent—principles that guide every engagement I take on.

Industry Leadership and Advocacy

I’ve had the honor of serving on the Board of Trustees for the Association of Clinical Research Professionals (ACRP), including past service as Treasurer and a member of the Executive Committee.

One of my proudest accomplishments with ACRP was co-creating the Ride4Diversity—now known as ACRP Rally4Researchers—a multi-day cycling event that raises scholarship funds for individuals from diverse and underrepresented backgrounds pursuing degrees that support careers in clinical research.

The initiative also provides conference scholarships, helping more professionals attend the ACRP Annual Conference free of charge. Together, these efforts have raised over $250,000 to expand access, diversity, and opportunity in clinical research—helping more students and professionals build meaningful careers in this field.What ACG-Clinical Does

What ACG-Clinical Does

At ACG-Clinical, I work directly with clients and bring in trusted affiliates as needed to ensure the right expertise for each engagement.

We help research sites, site networks, and tech-enabled vendors strengthen their commercial foundations and accelerate growth with confidence and clarity.

Our services include:

• Commercial Strategy and Planning – Building go-to-market strategies aligned with your unique value proposition and target customers.

• Fractional Chief Commercial Officer (CCO) Services – Providing executive-level sales leadership without the full-time cost.

• Sales Enablement and Team Development – Designing sales processes, playbooks, and tools that improve consistency and performance.

• Training and Mentorship – Developing sales leaders and business development representatives through targeted coaching and practical, real-world guidance.

• Customer Research and Market Validation – Testing messaging, refining positioning, and ensuring product-market fit.

Every engagement is tailored to the realities of selling in clinical research—no cookie-cutter strategies or generic playbooks—just practical, scalable systems that work.

The Bold Thinking Blog

I’m also the author of the Bold Thinking Blog, where I share insights, strategies, and real-world lessons on sales, leadership, and commercialization in clinical research. The blog, along with my upcoming Pipeline to Partnerships podcast, explores how growth-minded leaders can think more boldly and act more intentionally in building partnerships that last.

Let’s Talk

If you’re an emerging company in clinical research looking to take your sales to the next level—or a leader seeking fractional support—let’s talk.
I’m here to help you build clarity, confidence, and a commercial engine that drives real, measurable growth.