Bold Thinking is your library of sales insights, strategies, and real-world lessons for founders, leaders, and business development teams in clinical research.
Here, you’ll find full blog posts that challenge conventional thinking and give you practical tools to win more studies, build lasting partnerships, and scale revenue.
Why Outsourced Lead Gen Services Almost Always Fail in Clinical Research
Outsourced lead gen promises meetings, not results. In clinical research, sponsors award studies to sites they know and trust — not to cold callers throwing junk leads over the fence.