Bold Thinking is your library of sales insights, strategies, and real-world lessons for founders, leaders, and business development teams in clinical research.
Here, you’ll find full blog posts that challenge conventional thinking and give you practical tools to win more studies, build lasting partnerships, and scale revenue.
When "Relationship Selling" Became Just Another Empty Promise
“Relationship selling” has become performance, not partnership — and it’s costing teams trust, differentiation, and long-term growth.