Bold Thinking is your library of sales insights, strategies, and real-world lessons for founders, leaders, and business development teams in clinical research.

Here, you’ll find full blog posts that challenge conventional thinking and give you practical tools to win more studies, build lasting partnerships, and scale revenue.

The Art of the Long Game: Why Clinical Research Sales Requires a Different Mindset

Every curve in the road represents a real-world challenge: gatekeepers, feasibility forms, check-ins, committees — all before the deal is even close. If you’re not prepared for the climb, the mountain will win.

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