For Tech and Tech-Enabled Vendors

Turning great technology into commercial momentum.

How I Help Tech Vendors Gain Traction

From product vision to market validation, I help you bridge the gap between innovation and adoption.
Whether you’re an early-stage startup refining your first commercial approach or a growing vendor expanding into new sponsor or site segments, ACG-Clinical helps you build the strategy, processes, and messaging to scale effectively.

Focus Areas:

  1. Go-to-Market Strategy – Identify the right segments, messaging, and positioning to differentiate your product in a crowded market.

  2. Sales Process & Playbook Design – Build structure and accountability into how your team pursues leads, qualifies opportunities, and closes deals.

  3. Value Messaging & Storytelling – Translate complex features into clear outcomes that resonate with clinical, operational, and commercial stakeholders.

  4. Leadership Coaching & Team Development – Strengthen your sales and client success teams with practical training grounded in the C.L.A.R.E.™ Framework — Communicate, Listen, Align, Respond, and Execute.

The ACG-Clinical Difference

You don’t need another sales trainer or marketing deck — you need a commercial partner who understands both the science and the strategy.

I combine years of experience supporting technology and vendor organizations in the clinical research space with a hands-on, execution-first approach. Together, we’ll:

  • Clarify your go-to-market strategy.

  • Build repeatable, measurable sales processes.

  • Equip your team to communicate value confidently.

It’s not theory — it’s implementation.

Results You Can Expect

After implementing ACG-Clinical’s approach, vendor leaders often see:

  • Stronger traction with target sponsor, CRO, or site audiences.

  • More disciplined, confident sales conversations.

  • Greater internal alignment between sales, marketing, and operations.

  • Improved conversion rates from demo to contract.

Let’s Build Your Growth Plan.

You’ve built something worth believing in — let’s make sure your market believes it too.

Schedule a Strategy Call

Contact us.

Every strong partnership begins with a conversation.
If you’re ready to strengthen your commercial strategy, refine your sales approach, or bring focus to your growth plans, let’s talk.
Complete the form below, and I’ll personally follow up within one business day.