Bold Thinking is your library of sales insights, strategies, and real-world lessons for founders, leaders, and business development teams in clinical research.
Here, you’ll find full blog posts that challenge conventional thinking and give you practical tools to win more studies, build lasting partnerships, and scale revenue.
Stop Managing by the Numbers: Redefining KPIs for Modern Sales Leaders
Most sales teams don’t miss targets because they can’t sell — they miss because they’re tracking the wrong things. In clinical research, activity doesn’t equal impact. Learn how to rebuild your KPIs around trust, influence, and clarity — not motion.